Clinical skincare. Transparently labelled.
Five formulations for the way Pakistani skin actually lives. Written in plain language, dosed in clinical ones.
What we believe
Formulated for Pakistani climate, water, and skin. Not translated from a brief written for someone else's environment.
Every active. Every percentage. Every pH — printed where you can read it. Skincare written the way it should always have been.
Each formulation earns its place in the routine, or it does not exist. No padding, no impulse SKUs.
Featured · Lip care
Our Lip Sleeping Mask is built on three quiet workhorses — unrefined shea butter for occlusion, honey for humectancy, vitamin E for the slow repair that happens while you sleep. Open the carton and the formula is on it. Open the jar and it does what it says.
The launch
Five formulations. Each one solves a single job exceptionally well. Layer the routine your skin needs; ignore the rest.
Coming next
Categories proven globally, not yet locally made — until we do them properly.
selvé
Treatment
selvé
Hair Care
selvé
Sun Care
selvé
Body
selvé
Treatment
Build your edit
Choose at least two formulations from the launch range. Above Rs 3,000, a 10% bundle discount applies automatically — no code to remember, no upsell pop-up.
Pre-launch · 25% off for the first 100
Every ingredient. Every percentage. Every pH — printed on the bottle. Join the waitlist for early access and exclusive launch pricing.
One email at launch. Nothing else.
Cash on Delivery
Pay when your parcel arrives
Open formulation
Every active, every percentage, on the carton
14-day replacement
On any product faulty in transit
Made in Pakistan
Formulated for the climate it belongs to