Cleanser
Cleansing Oil
Step one of the routine.
selvé
Cleanser
Gentle Barrier Cleanser
Cleanses without stripping.
Most Pakistani facewashes are built around sodium lauryl sulfate (SLS) or its cousins — surfactants strong enough to break down sunscreen but harsh enough to dismantle the skin's lipid barrier in the same wash. We rebuilt the cleanser around sodium cocoyl isethionate (SCI) and sodium cocoyl glutamate, two amino-acid-derived surfactants that lift sunscreen, sebum and pollution without crossing the pH-5.5 line. Salicylic acid handles congestion; ceramide NP and niacinamide top up what the wash would otherwise borrow from your barrier. The silicone foam brush gives you mechanical exfoliation without the micro-tears bristles cause.
Actives
- 0.5%Salicylic Acid
Mild BHA dose for daily decongestion without over-exfoliating.
- 0.2%Ceramide NP
Replenishes the exact lipid the surfactants would otherwise strip.
- 2%Niacinamide
Reinforces barrier function and evens out post-cleansing flush.
Size
100 ml
pH
5.5 (skin-matched)
PKR 99910% off · Bundle 10% off
Coming soon
- Cash on Delivery nationwide
- Ships from Lahore in 1–3 days
- Replaced if damaged in transit
- Cruelty-free, made in Pakistan
How to use
The ritual.
- 1
Wet face. Pump a 5p-sized amount onto the silicone brush.
- 2
Massage in slow circles for 30–45 seconds.
- 3
Rinse thoroughly with lukewarm water.
- 4
Use morning and evening. After oil cleanser if you wear SPF or makeup.
Step 2 in the AM/PM routine. After oil cleanser if double-cleansing.
What to expect
The timeline.
- Day 1: Skin feels clean but never tight or squeaky.
- Week 2: Less daily breakout activity around chin and jawline.
- Week 4: Reduced sensitivity from previous over-exfoliation.
Best for
The audience.
- Combination and oily skin that breaks out easily
- People recovering from over-exfoliation
- Daily use in humid, polluted city air
The first review will appear here once it's posted.
Layers well with
Cash on Delivery
Pay when your parcel arrives
Open formulation
Every active, every percentage, on the carton
14-day replacement
On any product faulty in transit
Made in Pakistan
Formulated for the climate it belongs to